Tropicana Brands Group
Speed is of the essence
Following the acquisition of the PepsiCo Tropicana business by private equity group PAI, the imperative of the Tropicana Brands Group was to set-up a brand-new leadership team to carve out a standalone organisation without missing a beat on performance.
Critical to this mission was to rapidly identify a General Manager, to lead UK & Ireland, the largest business within Europe.
Their challenge would be to reset the organisation for growth with a stronger emphasis on the health and wellbeing aspects of their brand, whilst leading with empathy the many people personally impacted by the corporate separation and wrestling with many changes, not least of which was relocating the main office and transitioning to a new ERP system.
Acting calmly under pressure
We sought to identify candidates that were action-orientated and relishing transformational opportunities but showing up in a calm and composed manner.
Our extensive knowledge of MDs in the branded food and beverage sector helped us to quickly facilitate a shortlist of leaders with brand building experience and the right mindset to flourish in this challenging environment.
Hitting the ground running
The successful appointee relocated and expert mentoring was put in place for them to swiftly understand the equity-backed set-up and to close specific knowledge gaps.
The candidate has helped reset the business and establish a performance focus underpinned by strong financial stability.
