McCormick
A special flavor required
You may know McCormick as a leader in herbs, spices, seasonings, and sauces with favourite brands like French’s and Schwartz ever-present in many households.
For the B2B part of McCormick, which innovates flavor solutions for renowned CPG snacking powerhouses, a quite unique leader was required. Whereas Strategy Directors will traditionally emanate from a Finance background, McCormick wanted QLM Search to find an ex-Marketer to optimise growth opportunities by smartly applying the ‘Where to Play’, ‘How to Win’ principles and rubric.
Additionally, they must have previous exposure to the flavors world and demonstrate leadership experience within an inhouse strategy team.
Knowing the landscape
For this newly created role at McCormick, the right candidate would have the confidence and credibility to push new ideas for growth, whilst also sharing the values of respect and performance that permeate the organisational culture.
Mapping key players from QLM’s sector knowledge, we put forward a small group of highly qualified and highly experienced candidates.
The preferred candidate was introduced to a series of McCormick leaders inside 10 days!
Early impact
A candidate of over 15 years in Flavor and B2B Ingredients businesses was appointed.
She quickly showed her adaptability and fit with the McCormick team by dropping into the Global Strategy delivery group shaping the 4-year plan.
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