The Future of Alcohol: Reinvention Over Retreat?
Alcohol consumption is undergoing a significant challenge & transformation – with falling consumption amongst younger generations (Gen Z & Millennials) who are prioritizing health, wellness, and mindful consumption.
We are seeing major innovation and M&A activity - with big brands investing in the booming markets of functional beverages, high-quality, low & no-alcohol options that prioritize flavour and craftsmanship, with strong marketing as 'clean' or 'natural' options.
Alcohol consumption is undergoing a significant challenge & transformation – with falling consumption amongst younger generations (Gen Z & Millennials) who are prioritizing health, wellness, and mindful consumption.
We are seeing major innovation and M&A activity - with big brands investing in the booming markets of functional beverages, high-quality, low & no-alcohol options that prioritize flavour and craftsmanship, with strong marketing as 'clean' or 'natural' options.
