5 trends driving product development in ingredients

Food and drink innovators are leaning into bold ingredient choices in 2025, with five standout trends reshaping how new products are created. From sustainability to functionality, innovation is being driven by what today’s consumers really want.

Five ingredient trends shaping the future of food & drink

1. Climate-Conscious Consumers
2. Ingredient Integrity
3. Authentic Experiences
4. Healing Plates
5. Mood Makers