2026 flavour trends
The Forces Shaping Flavour in 2026
In 2026, flavour innovation is driven by contrast and creativity. Consumers are embracing bold mashups, layered tastes and playful textures, while global fruits and foraged botanicals bring a sense of discovery. At the same time, familiar flavours are reimagined with modern twists, balancing comfort with excitement. Together, these trends reflect a shift toward flavour as an experience — emotional, expressive and designed to surprise.
The Forces Shaping Flavour in 2026
In 2026, flavour innovation is driven by contrast and creativity. Consumers are embracing bold mashups, layered tastes and playful textures, while global fruits and foraged botanicals bring a sense of discovery. At the same time, familiar flavours are reimagined with modern twists, balancing comfort with excitement. Together, these trends reflect a shift toward flavour as an experience — emotional, expressive and designed to surprise.
